Oil of Olay

Lip Shine, a shimmering, moisturizing lip color, will be available in three shades: Clarity, a purple-pink color; Enlightenment, a deep plum; and Inspiration, a tawny pink. The newest addition to the Oil of Olay color line will retail for $7.50 each. Lip Shine will be available in March as part of Procter & Gamble's Oil of Olay Visionary Light spring color story. Print ads, tagged "A rebirth of luminescent color," will feature a blond model in a backless pink dress. The visual also will be seen on in-store displays. In addition, all Oil of Olay lipsticks are being reformulated with SPF 15