Rembrandt Plus Toothpaste Backed By $10 Mil. Consumer/Prof. Ad Spend

Den-Mat is extending its Rembrandt whitening toothpaste franchise with a "Plus" version set to ship in early May. Rembrandt Plus With Peroxide will be supported with more than $10 mil. in advertising to consumers and dental professionals during the toothpaste's three- to six-month launch period.