Rembrandt Plus Toothpaste Backed By $10 Mil. Consumer/Prof. Ad Spend

 
• By The Rose Sheet

Den-Mat is extending its Rembrandt whitening toothpaste franchise with a "Plus" version set to ship in early May. Rembrandt Plus With Peroxide will be supported with more than $10 mil. in advertising to consumers and dental professionals during the toothpaste's three- to six-month launch period.

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on HBW Insight for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required
Start Free Trial

Already a subscriber?

More from Archive

More from HBW Insight