Maybelline

Wet Shine Lip Color "has the shine of gloss in the form of a traditional lipstick" due to its inclusion of reflective and refractive ingredients, Maybelline says. Shine Boosting Polymer combined with a slightly reduced pigment level enhances shine. Available in 24 "petal-soft" shades, including Flushed, Pink-A-Boo, Lilac Lick, Purple Vinyl and Wine Shine, Wet Shine Lip Color will retail for $6.50 in March. Smooth Result Age Minimizing Makeup also debuts in March. Formulated with spherical light diffusers, glycerin and natural moisturizers, Smooth Result minimizes the appearances of fine lines and wrinkles, Maybelline says. The foundation will be available in 12 shades and will retail for $9