Parfums Boucheron U.S.A. will introduce Christian Lacroix Eau Floral, a "uniquely feminine floral" edt, exclusively at Saks Fifth Avenue in February. The first extension of the original Christian Lacroix fragrance, the seasonal scent will debut in 63 Saks doors nationwide, the distributor said.

Similar in appearance to the designer's eponymous scent, which launched last April, Eau Floral is "lighter and easier to wear in the spring," Boucheron said (¹ Also see "Christian Lacroix Women's Scent Debuting Exclusively At Saks" - HBW Insight, 13 December, 1999.).

"This scent appeals to Christian Lacroix original customers without replacing" the original fragrance, according to Gerard Pichon-Varin, president and CEO of Modes et Perfume, a division of Boucheron.

"We are looking to introduce this as an additional wardrobe fragrance to existing Christian Lacroix customers; but because it is different, we look to gain some additional users as well," Pichon-Varin added.

Developed by licensee Inter Parfums, the fragrance opens with bergamot, tangerine and violet leaves, while middle notes include lily of the valley, tuberose, gardenia and cyclamen. The base combines the "woody, musky" scent of sandalwood, cedarwood and biomusk.

Like the original scent, Eau Floral is housed in a shell-shaped, bubble-glass bottle. However, the juice's color is "similar to the blush of old roses," Boucheron said.

The bubbles in the glass create unique designs within each bottle so that "each fragrance can be considered one of a kind," the firm added.

The bottles are housed in rose-colored cloth boxes embossed with the Eau Floral name and logo. A 2.5 oz. edt bottle retails for $60, while a 4.2 oz. bottle retails for $75, approximately 20% less than the original.

The launch will be accompanied by co-op ads in Saks catalogs and direct mailers. Additionally, Boucheron will distribute samples in replicas of the shell bottle.

Although the fragrance is being positioned as a seasonal introduction, Boucheron projects it will sell through spring to become a year-round scent. A spring launch in Europe is planned as well.

Christian Lacroix Spring Scent First Fragrance Line Extension

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