Advertising efforts shift to emphasize 400 core brands rather than previous 1,600 in order to allocate more spending to top revenue producers, firm says. Brands such as Dove and Suave will benefit from change with higher ad budgets, while brands that do not rank in top two within their category will be marketed without promotions, divested or will cease to be manufactured within four years, company says. Strategy is part of portfolio restructuring announced in 1999 (1"The Rose Sheet" Sept. 27, 1999, p. 8). Unilever already has divested more than half of proposed 1,200 brands to be disposed. Additional 8,000 job cuts, 30 factory closings announced during recent analyst call. New round of cuts, primarily related to Best Foods acquisition, in addition to 25,000 announced last year
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The US FTC’s contention that ‘notice and choice’ has failed as the cornerstone of consumer privacy regulation and must be abandoned in favor of data minimization and other more stringent measures does not adequately account for the complexity of business practices and consumer behavior, FTC commissioner Melissa Holyoak asserted at the NAD’s 2024 Annual Conference.
FTC Commissioner Melissa Holyoak says the agency has acted outside the bounds afforded by Congress, citing several areas within consumer protection, including a recent update to the final rule for the Health Breach Notification Rule and the commission’s use of notices of penalty offense to serve as the basis for Section 5 settlements.
At one year, TikTok Shop conjures the early days of Amazon, representing the ‘Wild West’ of beauty ecommerce, said co-founders of private label and contract manufacturing company KO-Pack at the IBA Cosmetics Convergence Fall 2024 Virtual Symposium, “The Promise and Pitfalls of TikTok Shop.”
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Subcommittee members aren’t on same page about whether FDA staff cuts ordered by the Trump administration will prevent the agency from fulfilling its responsibilities for the OTC drug sector.
Illinois-based Ulta Beauty, Inc. acquires leading British beauty retailer SpaceNk from Manzanita Capital for an undisclosed price. Unilever PLC purchases Dr. Squatch personal care from Summit Partners.
Latest European appointments: Opella names Germany director; Stada has new Western Europe head; Futura makes CEO change.
