Marketing In Brief

P&G/Wrigley gum ads: Orbit White gum supported with ads breaking this month, Wm. Wrigley Jr. Company says. Gum, which began shipping in the fourth quarter under a partnership between Procter &Gamble and Wrigley, contains Crest's Dual Action Whitening technology, which is advertised on packaging. Product comes in spearmint and peppermint flavors. Wrigley manufactures and markets the gum, while P&G is helping expand distribution from checkout aisles to the dental care sections of stores. P&G announced partnership in August (1"The Rose Sheet" Aug. 13, 2001, p. 8)...