Avon Cellu-Sculpt 60% Cellulite Reduction Claim Discontinued On NAD Review

Avon has discontinued a claim used in print and broadcast ads for its Cellu-Sculpt Anti-Cellulite Slimming Treatment stating, "Visibly reduce cellulite by up to 60%. Improve firmness by over 60%." The company has decided to omit the statement from advertising following a review by the National Advertising Division of the Council for Better Business Bureaus