Jason Natural Cosmetics is expanding its Orjene Organics line with CoQ10 OliveVitale Anti-Aging Skin Care and Body Care, the firm announced. The launch marks the natural products company's foray into anti-aging skin care.

Rolling out now in natural and health food doors nationwide, the line is priced slightly higher than most products offered by Jason, reflecting the higher quality ingredients used in the formulas, the firm said.

CoQ10 OliveVitale "unlocks the olive's full skin care potential, combining anti-oxidant-rich olive extract and anti-aging ingredients active CoQ10, alpha lipoic acid and sodium hyaluronate," Jason claims.

Foaming Face Wash, which retails for $10, gently cleanses without stripping skin of moisture, according to the company. Age Recovery Serum ($17.50) targets fine lines, discoloration and other damage, while Age Recovery Night Treatment ($15) addresses fine lines and hydrates overnight.

Other OliveVitale products include Restorative Body Wash and Hand and Body Treatment, which cost $14 and $13, respectively.

The line contains no parabens, animal ingredients, synthetic fragrances, sodium lauryl/laureth sulfates, synthetic colors, mineral oil, petrolatum or waxes, according to the company. Products are formulated with 70%-85% organic ingredients.

Jason also is introducing new Bee lip care products, formulated with 70% organic ingredients, including shea butter, aloe vera gel, macadamia nut oil, vitamin E and green tea extract.

Lips Bee Better is a formula that polishes and moisturizes. The balm comes in a tin with a slide-off lid for $2.75.

Lips Bee Healthier ($2.75) protects against environmental factors like wind and sun and keeps lips from drying and cracking.

Lips Bee Plumper rounds out the collection. The formula comes in a transparent pink shade and offers moisturizing benefits while promoting fullness in the lips. The product costs $5.

Jason Natural Cosmetics Launches First Anti-Aging Skin Care Range

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