Shiseido Ventures Into U.S. Men’s Grooming Market With Shiseido Men

Shiseido anticipates Shiseido Men, the Japanese company's foray into the U.S. men's grooming market, will generate first-year sales of $2.5 mil., the firm said. The personal care range is expected to account for about 2% of the company's total skin care revenue during its first year on counters, Shiseido added