Marketing In Brief

Prevage: Allergan, the makers of Botox, are introducing Prevage antioxidant cream, positioned as a novel cosmeceutical formulated with 1% idebenone, an antioxidant that reduces the appearance of lines and wrinkles in clinical tests. In a six-week study evaluating 21 women between the ages of 18 and 65 with moderate photo-aging using Prevage twice daily, participants experienced a 29% reduction in the appearance of fine lines and wrinkles, 26% reduction in skin roughness, 37% increase in skin hydration and 33% overall improvement in skin appearance, Allergan reports. Prevage is distributed through dermatologists' and plastic surgeons' offices...