The Hain Celestial Group is augmenting its health and beauty business with new products slated to launch under the recently acquired Jason personal care brand, President & CEO Irwin Simon said during the firm's fiscal Q3 conference call May 4.

The Melville, N.Y.-based company will introduce Red Elements skin care next month, a range formulated with red tea and peptide technology to combat the signs of aging, the firm stated.

The nine-SKU line comprises gentle gel cleanser for normal to oily skin and hydrating lotion cleanser for drier skin types. Calming toner absorbs surface oil, while clarifying skin with botanical extracts, the company claims.

Red Elements daily moisturizing lotion SPF 15 features red tea and polypeptides to hydrate skin and maximize collage production, while protecting against damage from the sun and free radicals. Daily Moisturizing Crème also promotes collagen production, and contains red tea, copper and peptides to make skin softer and younger looking, the firm said.

Red Elements hydrating night crème works to repair damage, leaving skin firmer, smoother and more youthful, the firm claims. Eye crème, exfoliating scrub and red clay masque round out the collection, which retails for $13-$23.

Additionally, Lip Temptations are bowing under Jason, touted as a "tasty collection of moisturizing lip tints that soothe, condition and protect lips, while providing shiny, sassy color," the company said. In stores now, Lip Temptations are available in Jewel (bronze shimmer), Icing (white shimmer) and Passion (raspberry shimmer) shades for $6 apiece.

Hain Celestial has been ramping up its personal care business over the past year, beginning with the acquisition of Jason in June, which marked the firm's foray into natural health and beauty. The company purchased Zia Cosmetics in April (¹ 'The Rose Sheet' April 11, 2005, In Brief).

Hain Celestial's health and beauty performed strongly in the fiscal third quarter (ended March 31), Simon noted. The firm's net sales grew 17.8% to $161.3 mil., while net income jumped 53.5% to $7.7 mil.

Jason Red Elements Skin Care Features Anti-Aging Peptides, Red Tea

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