Marketing In Brief

Cover Girl partnership: Cover Girl will partner with reality TV show "America's Next Top Model" for its fifth season, the third such partnership for the makeup company, Procter & Gamble division announces. Winner of the contest will receive a $100,000 contract as Cover Girl spokesmodel. Eva Pigford, the winner from season three, has appeared in ads for Wetslicks Lip Gloss and Fantastic Lash Mascara, while Naima Mora, fourth-season winner, has appeared in an Outlast All-Day Liquid Makeup ad, according Cover Girl. The brand also has promoted its association with America's Next Top Model through in-store displays...