Fantasy Britney Spears is anticipated to be number one or two women's scent at the department store fragrance bar alongside Calvin Klein Euphoria during the holidays, Elizabeth Arden CEO Scott Beattie reports during JP Morgan Consumer & Retail Holiday Conference Nov. 29 in New York City. Spears' second scent rolled out in September (1"The Rose Sheet" June 27, 2005, p. 5). Singer's first offering, Curious, is "on track" to become the number one women's fragrance at mass, Beattie adds. Exec notes there has been "rapid growth" of prestige fragrances in mass outlets this year, while traditional mass scents have performed "poorly." Commenting on Wal-Mart, Beattie says discount retailer, which currently has a $13 bil. personal care business, likely will become a "destination" for prestige beauty brands...
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