Crest five-minute whitening: Procter & Gamble will support its new five-minute home-use whitening strips, Crest Whitestrips Daily Multicare, with a national ad campaign built around the theme, "The Brightest Five Minutes of Your Day," firm says. The campaign will feature print ads in April books, TV ads breaking March 26, consumer promotion and branded Web sites, among other initiatives, P&G says. Crest Whitestrips Daily Multicare are the first to whiten teeth in five-minute applications by removing surface stains. They also protect teeth from stain buildup, as daily use outpaces the rate of stain formation, not allowing stains time to accumulate, P&G claims. Available now, the strips retail for $39.99 for 42 applications, with each pouch containing one upper and one lower strip...
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The US FTC’s contention that ‘notice and choice’ has failed as the cornerstone of consumer privacy regulation and must be abandoned in favor of data minimization and other more stringent measures does not adequately account for the complexity of business practices and consumer behavior, FTC commissioner Melissa Holyoak asserted at the NAD’s 2024 Annual Conference.
FTC Commissioner Melissa Holyoak says the agency has acted outside the bounds afforded by Congress, citing several areas within consumer protection, including a recent update to the final rule for the Health Breach Notification Rule and the commission’s use of notices of penalty offense to serve as the basis for Section 5 settlements.
At one year, TikTok Shop conjures the early days of Amazon, representing the ‘Wild West’ of beauty ecommerce, said co-founders of private label and contract manufacturing company KO-Pack at the IBA Cosmetics Convergence Fall 2024 Virtual Symposium, “The Promise and Pitfalls of TikTok Shop.”
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Enterprise Investors takes 77% stake in Polish clean-label dietary supplements manufacturer Formeds.
Marking most strident use of authorities it received in 2020 as part of an overhaul of monograph system, FDA publishes proposal to shift orally disintegrating formats to individual-dose packaging and a related proposal to minimize firms’ regulatory burden for making delivery format changes potential
Social platforms like TikTok Shop have “completely reshaped product discovery, creating a new shopping paradigm” for beauty and taking share from traditional beauty retailers, according to retail brand experience agency ChangeUp, Inc.
