P&G Backs Proposed SPF Cap For Sunscreens, In Break From Rivals

Procter & Gamble Co. supports FDA’s proposed ceiling on sunscreen SPF claims, maintaining that high-SPF products do not provide a significant incremental protective benefit and that capping SPF claims at “50+” will harmonize the U.S. with other international regulatory frameworks without stifling innovation.

P&G’s Olay, Gilette, DDF, SK-II and Cover Girl units offer OTC sunscreen products, including facial products and makeup products, the...

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