Joyous Tidings: Holiday Fragrance Sales To Cap Strong Year

Despite a tough economy, U.S. fragrance sales are up in 2011 going into the critical holiday season, outpacing the overall beauty market for the first time in over a decade. Analysts at the Fragrance Foundation’s Nov. 17 State of the Industry event speculate on why.

Industry analysts report whiffs of rejuvenation in the U.S. fragrance market, owing to exciting new launches, successful promotions, spending from foreign tourists and changing attitudes among American consumers.

By a show of hands, retailers, brands and suppliers at The Fragrance Foundation’s 2011 State of the Industry Luncheon in New York indicated they are cautiously

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