Beauty Retailers Deliver The “Dazzle” In 2011 To Offset Dim Economy

At the Fragrance Foundation’s 2011 State of the Industry event, WSL Strategic Retail Founder Wendy Liebmann discussed some of the “bold and innovative” measures retailers have taken in 2011 to increase store traffic and get consumers excited about spending on beauty.

With the economy down and consumers still wary of spending, 2011 saw retailers reinventing their act to reach more consumers at more points of sale with more options for how to purchase beauty products.

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