IFRA Videos Designed To Educate, Feel Out Public On Ingredient Disclosure

The International Fragrance Association steps up its PR with a pair of videos designed to educate consumers about perfumery and the importance of preserving trade secrets.

The International Fragrance Association is making efforts to inform the public of its stance on fragrance ingredient disclosure – namely, that every fragrance is a unique creation whose recipe must be protected for the good of industry and the marketplace.

“We’re trying to engage in the conversation and see what the public is really looking for [in terms of transparency] so that we can make appropriate choices as an industry ..

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