J&J Employs L’Oreal-Did-It-So-Why-Can’t-We Defense In NAD Case

The National Advertising Division recommends that Johnson & Johnson discontinue and modify claims for its Neutrogena Rapid Wrinkle Repair Moisturizer (Night), rejecting a consumer perception study that J&J claims is modeled after a L’Oreal study the watchdog group praised in a November 2010 case.