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Activist Investor May Urge P&G To Lose Non-Core Brands, McDonald

 
• By Lauren Nardella

Changes may be ahead for Procter & Gamble following William Ackman and Pershing Square Capital Management’s investment in the Cincinnati-based consumer-goods giant. Analysts suggest the activist investor may push to replace CEO Bob McDonald and divest non-core brands.

William Ackman and his investment firm Pershing Square Capital Management have acquired a small stake in Procter & Gamble Co. and will likely push for changes to raise the struggling firm’s share price and bottom line, according to analysts.

Ackman, who’s cultivated a reputation for aggressively seeking changes at companies in which he has an interest, received Federal Trade

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