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Revlon Returns To Salon Channel With $660 Mil. Colomer Acquisition

 
• By Katie Saunders

Thirteen years after selling its professional products business to CVC Capital Partners, Revlon buys it back, now in a position to grow the salon hair- and nail-care brands. The acquisition extends the firm’s reach in markets outside of the U.S. and, according to Kline’s Carrie Mellage, “signals Revlon’s return as a serious contender in the personal-care industry.”

Revlon Inc. reenters the salon channel, broadens its makeup-heavy portfolio and expands its international reach through the acquisition of The Colomer Group, in a move that underscores the firm’s return to form in recent years and positions it for market-share growth in trending categories, according to analysts.

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