App Targets “Dirty” Cosmetic Ingredients To Inform Consumer Decisions

Described as an “independent source that allows you to compare products as you shop,” new mobile app Think Dirty rates personal-care products based on the perceived safety of their ingredients, referring to government lists of prohibited chemicals, peer-reviewed journals, NGO reports and regulatory guidance.

A new mobile app called Think Dirty aims to influence consumers’ buying decisions in-store with personal-care product ratings based on ingredients’ perceived toxicity.

Described as an “independent source that allows you to compare products as you shop,” the app directs consumers to scan a product’s barcode to “give you easy-to-understand

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