Evolving Skin-Lightening Market Likely To Shape Future Claims

Despite Kanebo’s high-profile recall and controversy around the message behind skin-lightening formulas, demand for products with brightening benefits remains strong in the East and is growing more universal, Datamonitor senior analyst Ramaa Chipalkatti says, citing the firm’s survey data. She predicts that claims are likely to evolve as consumer attitudes change and Western consumers gravitate to the segment.