FTC: All Advertisers Should Heed Lessons From “Operation Full Disclosure”

On the heels of FTC’s “Operation Full Disclosure,” which resulted in 60 warning letters, commission officials advise all advertisers to pay close attention to their disclosures and ensure they are clear and conspicuous. The initiative included review of 1,000 national television and print ads, and the agency says it will continue to monitor the advertising landscape for inadequate disclosure use.

Federal Trade Commission officials advise all advertisers to review their ad disclosures, even those who did not receive warning letters as part of the agency’s recent “Operation Full Disclosure” initiative.

Announced Sept. 23, the initiative resulted in warnings to 60 advertisers for failure to make adequate disclosures, following review of...

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