Avon Leaves U.S. Direct Selling Association, Cites Code-Of-Ethics Differences

In a letter to its direct-selling colleagues, Avon outlines components of its direct-selling policy that it claims provide better protections to sales representatives than U.S. DSA’s Code of Ethics, which needs updating, the firm says. The move may help to insulate Avon from pressures facing the industry and serve to reassure the company’s existing and would-be sales reps at a time when their ranks are dwindling.

[Avon Products Inc.]has exited the U.S. Direct Selling Association, asserting that the trade group’s Code of Ethics “requires updating to better reflect the current state of the industry in the U.S.”

Loss of the well-known direct seller from U.S. DSA’s membership, which also includes Amway and Mary Kay, Inc., could intensify...

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