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Philosophy To Defend Time in a Bottle Claims With NARB Appeal

 
• By Ryan Nelson

NAD recommends discontinuation of numerous claims, many on product packaging, for the Coty brand’s Time in a Bottle Age-Defying Serum, citing flaws in the advertiser’s six-month, blinded clinical study. Philosophy will appeal to the National Advertising Review Board, arguing that “left uncorrected, the NAD’s decision would … disincentivize manufacturers from conducting similar comprehensive studies.”

Coty, Inc.’s Philosophy brand is appealing a National Advertising Division decision recommending discontinuation of print and packaging claims for its Time in a Bottle Age-Defying Serum, upholding the virtues of the six-month clinical study it submitted as substantiation.

“Philosophy’s six-month, independent clinical study is one of the most significant and extensive studies conducted in the cosmetics industry to...

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