The National Advertising Division is working to “draw a bright line” in cases regarding native advertising and sponsored content in the absence of FTC guidance, according to presenters at the recent NAD Annual Conference in New York.
NAD Advises Native-Advertising Disclosure Until FTC Guidance Emerges
Online advertising designed to blend in with the platform on which it appears is on the rise, with the potential to mislead consumers into believing they are consuming news or editorial content. Firms employing native advertising or sponsored-content marketing would be wise to disclose their affiliation with external websites or links until FTC releases guidance on the topic, attorneys and NAD staffers say.
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