Revlon Ingredient Update: Firm Eliminates Controversial Preservatives

Revlon says its consumer products soon will be completely free of any long-chain or branched parabens, and the firm has discontinued use of formaldehyde releaser DMDM hydantoin and is phasing out quaternium-15 as well. NGOs have taken credit for the firm’s reformulation work.

Revlon’s revamped website provides increased visibility into the company’s ingredient use and reformulations in progress while directing consumers to reliable, expert sources to further their understanding of chemical-safety issues.

“Some of these ingredients have been sensationalized by reports in the press or on the internet as having potential safety concerns,” the firm says at Revlon.com/ingredients.

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The US FTC’s contention that ‘notice and choice’ has failed as the cornerstone of consumer privacy regulation and must be abandoned in favor of data minimization and other more stringent measures does not adequately account for the complexity of business practices and consumer behavior, FTC commissioner Melissa Holyoak asserted at the NAD’s 2024 Annual Conference.

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