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NARB Panel Finds Philosophy's Study Reliable For Time In A Bottle Claims

 
• By Ryan Nelson

The National Advertising Review Board's ruling on Coty/Philosophy's claims promoting the Time in a Bottle serum is considerably more favorable than the National Advertising Division's initial decision last year. Notably, the appellate body finds the advertiser's key clinical study reliable to support modified versions of statements NAD said should be discontinued, including a "two years younger" anti-aging claim.

Following a National Advertising Review Board decision,[Coty Inc.]'s Philosophy brand may continue to market its Time in a Bottle Daily Age-Defying Serum as true to its name, with a modified version of the claim "Women told us their skin looked 730 days younger; that's two years on your side with our age-defying serum."

In a decision released May 14, the advertising self-regulation appellate body says participant responses to a self-assessment questionnaire, part of...

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