NAD Sends Vogue Back To Drawing Board For OGX Packaging, Claims

Advertising watchdog agrees with challenger Unilever that product names for Vogue International's OGX (previously Organix) line, such as Renewing Argan Oil of Morocco Shampoo, connect exotic ingredients to touted benefits without adequate supporting evidence. NAD also weighs in on implied sulfate-free claims for one OGX product, marketed as "Zero SLS/SLES."