Podcast: Preservatives Crisis Calls For Marketing Revolution

The cosmetic sector’s shrinking preservative palette calls for a dramatic marketing shift, according to industry veteran David Steinberg of Steinberg & Associates. In a May 11 interview, the cosmetic chemistry expert discussed movement away from proven preservative systems, implications for industry and consumer safety, and options for manufacturers intent on eschewing traditional preservatives, which are few and expensive.

Cosmetic manufacturers wishing to forgo use of traditional preservatives have some potentially effective options, albeit expensive ones, according to industry veteran David Steinberg; however, renouncing "free of" marketing and re-embracing proven preservative systems is the most sensible choice, he says.

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