FTC Updates Endorsement Guide Resource: 'What People Are Asking'

Agency's updated FAQ web page tackles questions stakeholders have been asking in recent years about its Endorsement Guide, including the appropriate way to provide disclosures on social-media platforms and the responsibilities of companies using large networks of bloggers and other influencers to promote products.

The Federal Trade Commission has updated its "What People Are Asking" web page to provide clarification on parties' responsibilities when it comes to endorsements and testimonials in advertising, addressing disclosures made on Twitter, in uploaded videos and in the context of social-media "likes," among other issues.

In a May 29 blog post, FTC Senior Attorney Lesley Fair notes that five years have passed since the agency...

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