The Federal Trade Commission has updated its "What People Are Asking" web page to provide clarification on parties' responsibilities when it comes to endorsements and testimonials in advertising, addressing disclosures made on Twitter, in uploaded videos and in the context of social-media "likes," among other issues.
In a May 29 blog post, FTC Senior Attorney Lesley Fair notes that five years have passed since the agency revised its Guides Concerning Use of Endorsements and...
Read the full article – start your free trial today!
Join thousands of industry professionals who rely on HBW Insight for daily insights
- Start your 7-day free trial
- Explore trusted news, analysis, and insights
- Access comprehensive global coverage
- Enjoy instant access – no credit card required
Already a subscriber?