ProfilePRO, UNIQUE Fragrances Show Personalization Is Not Just For Skin Care

 
• By Ryan Nelson

The skin-care market has seen the proliferation of offerings touted as addressing individual needs, but the same level of customization should be available in hair care, according to ProfilePRO, newly launched from QVC founder Joseph Segel. Meanwhile, consumers interested in creating their own signature fragrances have another option with the U.S. debut of UNIQUE Fragrances.

The personalization of personal care continues with June launches of ProfilePRO Customized Hair Care and Unique fragrances that consumers create themselves.

QVC founder Joseph Segel is behind ProfilePRO, which invites consumers to customize their shampoo and conditioner, based on personal hair characteristics and

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