Gillette Works To Promote Razor Science, Male Underarm Shaving

While upstarts like Dollar Shave Club are touting value over tech innovation, P&G's Gillette is making efforts to educate dermatologists and consumers on the virtues of its latest razor designs. The brand's senior manager for scientific communications spoke with "The Rose Sheet" about the challenges involved in that work and offered insight into a recent underarm-malodor study that could be used to promote its Gillette Body razor for hair removal below the neck.

Procter & Gamble Co.'s Gillette unit is working to raise awareness among consumers and dermatologists that "a razor is more than the sum of the blades," promoting the brand's new FlexBall technology as well as previous design improvements that may have been lost on the average user.

The firm spotlighted Flexball at the 23rd World Congress of Dermatology in Vancouver, Canada in June, and Kristina Vanoosthuyze, Gillette...

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