Avon Beats Class Bid In Suit Challenging Anti-Aging Claims; Appeal Filed

A New York district court has denied class certification in a suit targeting Avon ANEW wrinkle and collagen claims that plaintiffs say were deceptive and misleading. Claims at issue mainly appeared in brochures distributed sporadically by independent sales reps, but they also were featured on Avon's website, with the district judge ruling it infeasible to determine whether all class members were harmed by the statements.