In an interview last year with "The Rose Sheet," veteran chemist and regulatory consultant David Steinberg of Steinberg & Associates suggested that many of the cosmetic industry's woes, including its depleted preservative palette, can be traced to the dawning of "free of" marketing.
Personal-care and other consumer-goods marketers have learned that stamping a product as free of some chemical or another has powerful consumer appeal, no matter if the substance has been deemed safe by scientific