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FDA And FTC Rules Apply To Native Advertising, Attorneys Caution

 
• By Elizabeth Orr

Native advertising, or advertising designed to blend in with nearby non-advertising content, is becoming more popular with the growth of digital marketing. But companies need to be cautious about using the medium in compliance with federal rules.

Native advertising – ad content designed to closely mirror non-advertising editorial content around it – is an increasingly popular medium in digital marketing, but companies experimenting with the approach must keep in mind that established FDA and Federal Trade Commission advertising regulations still apply.

That's the message from two partners with law firm Arnall Golden Gregory who spoke during a recent webinar on the...

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