Biossance Doubles Down On 'Free Of' Marketing With Ingredient Blacklist

Biossance, the personal-care division of integrated renewable products company Amyris, has unveiled a blacklist of more than 2,000 cosmetic ingredients it "refuses to use" due to safety and environmental concerns. The company discusses its rationale for the move and the controls it has in place in a litigious environment where "free of" claims are under increasing attack.

Biossance's newly announced blacklist of "2,000+ potentially harmful cosmetic ingredients it refuses to use" could be a bold move that grows its fan base and sales, while also potentially giving plaintiffs a couple thousand opportunities to sue the company for false advertising.

"The regulatory environment in the US affords cosmetic brands the opportunity to use potentially harmful ingredients in cosmetic products," asserts Biossance, a division of renewable products company Amyris, Inc., in a May 6 release

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on HBW Insight for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required

More from Archive

More from HBW Insight