Revlon Inc. may be on the selling block, according to a Jan. 14 SEC filing from shareholder Ronald Perelman. The exec, who controls 77.6% of Revlon through investment firm MacAndrews & Forbes, says he is exploring “strategic alternatives involving the company.” The move comes roughly a year after CEO Lorenzo Delpani announced the firm would be scaling back its portfolio to place resources behind products with the most promise and re-strategizing to focus on “fewer, bigger, better innovations” capable of winning market share. At the time, Revlon and Almay were losing market share in the face, lip and nail categories and lagging behind overall category growth ([A#02141201003]).
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