'Natural' Oral-Care Settlements Signal Risky Ingredients In Regulatory Void

Separately, Colgate's Tom's of Maine unit and Hello Products both have agreed to revise "natural" labeling and marketing for toothpastes containing sodium lauryl sulfate and xylitol in order to settle lawsuits alleging deception and unfair business practices. Now Kiss My Face faces a consumer class action for its Obsessively Natural Kids 100% Natural Toothpaste, which the plaintiff says contains a non-natural ingredient: glycerin.