1. HBW Insight

L'Oreal Works To Boost Skin-Care Sales, With Makeup Already Soaring

 
• By Ryan Nelson

Skin-care growth, at 2%, lagged behind fragrance and the big winner, makeup, in L'Oreal's fiscal 2015 results. However, the firm's Consumer Products Division in particular is making moves to accelerate skin-care gains in the new year, building on momentum from products including Garnier Micellar Cleansing Water and planning to up the "naturalness" of its Garnier platform overall, among other initiatives.

L'Oreal SA is seeing strong returns on its makeup investments, but gains have come somewhat at the expense of skin-care growth, which the firm aims to spur in fiscal 2016, particularly within its Consumer Products Division.

In a Feb. 12 call discussing fiscal 2015 results, L'Oreal's leadership reported 2% growth in skin care for the year,...

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