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Unilever Commits To Personal-Care Fragrance Disclosure; Who’s Next?

 
• By Lauren Nardella

Unilever’s announcement that it will disclose fragrance ingredients in personal-care products is a potential game-changer for the industry, representing a heretofore unseen level of transparency from a leading multinational.

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Consumer goods giant Unilever may be ushering in a new era of transparency with its new fragrance disclosure initiative for personal-care and home products, a move the firm says was undertaken to promote trust among increasingly ingredient-conscious consumers.

It could mark a turning point in the debate over fragrance disclosure if more large firms follow suit.

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