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Lush Cosmetics’ ‘Self-Preserving’ Strategy Poses Challenges, Risks

 
• By Ryan Nelson

Society of Cosmetics Chemists VP Perry Romanowski discusses Lush Cosmetics’ “self-preserving” product approach, which the company says enables it to avoid use of synthetic preservatives. While the strategy may resonate with consumers wary of parabens and other traditional preservative options, it’s also costly, labor-intensive and potentially risky.

Petri dish

Safety considerations aside, conventional preservatives carry stigmas that many “green”-minded companies are working to avoid, including UK-based Lush Cosmetics Ltd., whose “self-preserving” products do not require synthetic preservatives to stay fresh, the company says.

According to Lush’s US website, the firm has extended its self-preserving approach in recent years to more than 65% of...

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