Honest Company Taps Ex-Clorox Exec, Natural Brand Builder For CEO

 
• By Ryan Nelson

New Honest CEO Nick Vlahos oversaw international expansion of Burt’s Bees and was global manager of Green Works during his tenure at Clorox. He’ll helm an Honest Company that was beset by legal and PR challenges in 2016 but nevertheless saw its sales top $300m as it pivots from direct-to-consumer to an omni-channel strategy.

Nick Vlahos brings his executive leadership and natural brand-building expertise to The Honest Company, replacing co-founder Brian Lee as CEO at a “pivotal time” for the healthy lifestyle company, according to a March 16 release.

“Nick shares our mission of building a modern brand with ethical standards, trust and transparency at the forefront,” says Honest founder and board chairperson Jessica Alba

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