HBW Insight

Prestige Brands Extends Summer’s Eve Line On Ingredient Concerns

03 Aug 2017

Summer’s Eve helped drive the firm’s net sales up 3% to $257m in Prestige Brand’s latest quarter, but it also drove analysts’ questions on whether the brand will sustain growth despite health care advocates’ concerns about potential harmful effects from some ingredients common in feminine wipe products.

Consumer concerns about feminine hygiene product ingredients influenced extending the Summer’s Eve line with formulations free of certain chemicals, parabens and dyes, starting before Prestige Brands Holdings Inc. added the brand to its portfolio in early 2017.

The Summer’s Eve brand, Prestige Brands’ largest, helped drive the firm’s fiscal 2018 first-quarter net sales up 3% to $257m,...