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Cosmetic Marketplace News: Fenty Beauty; Camel Milk; CVS Vending Machines; More

Launched in partnership with LVMH incubator Kendo Brands, Rihanna's 91-SKU makeup line is designed to accommodate traditionally hard-to-match skin tones. More cosmetic marketplace news in brief.

Pop sensation Rihanna’s complexion-focused makeup line Fenty Beauty debuted Sept. 8 in 1,600 Sephora stores in 17 countries, on Sephora.com and on fentybeauty.com. Carrying the Barbadian artist's surname and launched in partnership with LVMH-owned incubator Kendo Brands, the 91-sku line was designed to give traditionally hard-to-match skin tones, ranging from very fair to very deep, a radiant, photo-ready, shine-free look the singer calls “The Fenty Face” through a three-step regimen of foundation, highlighter and shine-blotting as needed throughout the day. “The Fenty Face was created for women of all skin tones, of all personalities," Rihanna says. "These steps are key to starting your makeup, no matter the look you're going for. This is where the fun begins." The line includes 40 shades of Pro Filt/r Soft Matte Longwear Foundation ($34); a universal Pro Filt'r Instant Retouch Primer ($32); 30 magnetic Match Stix Skinsticks, in both matte and shimmer finishes to contour, correct, conceal, highlight and blush ($25); six cream-powder hybrid Killawatt Freestyle Highlighters for face and eyes ($34); Invisimatte Blotting Powder ($32) and Paper ($16); a universal lip gloss called Gloss Bomb ($18); and a range of application tools.

Through the end of October,CVS Pharmacy is stocking an initial 25 retail vending machines in airports, public transit stations, office parks and college campuses in New York and New England with wellness items including personal-care products, OTC health items and “better-for-you” snacks. "These new vending machines allow us to make our innovative CVS Brand products available to customers outside of our store locations for the very first time," says Cia Tucci, vice president of store brands and quality assurance at CVS Health, adding that they will “bring our customers smart solutions and convenient access to the products they trust when they are on the go." Customized for each location, the vending machines will carry more than 70 products from the drugstore chain's CVS Health, Beauty 360 and Gold Emblem Abound brands

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