Monat Offensive Fails To Deter Class Actions For Alleged Fraud, Hair Loss

Direct seller launched a preemptive strike last year against a professional stylist for her allegations that Monat hair products cause hair loss and other damage "just like WEN." In recent weeks, the firm has lodged more defamation suits against individuals, while plaintiffs have begun filing proposed class actions against Monat in Florida federal court.

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Class action plaintiffs allege that Monat Global Corp. falsely advertises its shampoo and other hair-care formulas as safe, natural and capable of promoting hair growth, when in reality the products are widely reported to cause hair loss and other injuries.

Direct seller Monat says leading rabble-rousers in the professional field are financially incentivized to falsely denigrate its products, though a growing din of consumer complaints online – numbering in the "many hundreds," according to one

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