Bayer Slapped With Weighty Fine For Misleading Consumers in Hungary

Advertisements for Bayer's Berocca brand in Hungary were found to be misleading by the national competition watchdog, resulting in a considerable fine for the German group.

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Bayer AG has been hit with a sizeable fine for misleading consumers in Hungary after advertisements for its Berocca product range were judged to have made unsubstantiated claims.

Ruling that advertisements – across television, radio, online and out-of-home – for Berocca Performance and Berocca Effervescent were “misleading and...

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